Sanjaya Returns

Demonstrating yet again that there is life after losing on American Idol, Nationwide Insurance announced today (Tuesday) that it had hired 2007 contestant Sanjaya Malakar to star in its series of TV ads titled "Life Comes at You Fast." The ads will target the South Asian market, where Malakar received considerable press attention as an Indian-American contestant on the talent show. Although judge Simon Cowell relentlessly battered his performances, once calling them "horrendous," the good-looking teenager seemed to defy the odds, returning week after week with a new hair style. In the Nationwide commercial, Sanjaya visits a Hindu monastery as is advised by a guru that he needs a retirement plan -- and some work on his hair.

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